Operator. Entrepreneur. Technologist.

I turn ambitious ideas into products, businesses and operating systems that scale.

I'm Ekta, a Dubai-based entrepreneur, technology leader and operator. I've spent my career building digital products, scaling businesses and solving complex problems across startups, large enterprises and government organisations.

I'm particularly interested in the intersection of technology, business models and the opportunities that emerge when industries are ready for change.

Explore my work About me

What I bring

When the answer needs to work beyond the strategy deck.

My work moves between the idea, the customer and the business behind it. I bring analytical thinking and practical experience building all three.

Building businesses

From the first opportunity and business model to product, go-to-market and early growth. I have been on both sides of that journey: founding ventures and scaling established products.

Product & technology leadership

Set the product direction, build the team and turn customer needs into useful technology. Across consumer apps, commerce platforms and enterprise systems.

Growth & business transformation

Connect how a business acquires customers with how it operates and scales. Bring commercial judgement, product-led growth and practical execution to the same problem.

Strategic advisory

Work with founders and leadership teams to assess an opportunity, make a difficult decision or turn a strategy into something the organisation can act on.

Ways we could work together

Selected work

I build at the intersection of product, growth, customer and company.

From an ecommerce launch team to fintech, food trade and enterprise platforms. Different industries; a recurring interest in how to make the whole thing work.

Kitopi

VP Product · Founding Team

Consumer technology at scale

Led direct-to-consumer technology, apps and loyalty across a portfolio of brands. Earlier, helped grow UAE operations from 800 to over 10,000 daily orders.

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Food Vessel

Chief Product Officer

Digitising food trade

Leading product strategy and digital initiatives across B2B trade, commerce and the operational infrastructure behind food transactions.

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PCFC / DUTECH

Senior Business Analyst · Product & Digital Initiatives

Enterprise digital transformation

At DUTECH, a PCFC company, conceptualised MAKTEBI and led its rollout to 4,000+ employees. Worked on digital services for Dubai Maritime City and the Dubai 10X initiative.

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Wally

Head of Product & Growth

Fintech product and growth

Led mobile product, growth and internationalisation for a personal-finance app that reached 600,000+ users in 18 months, across 18 languages and 19 countries.

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Mumzworld

Head of Marketing · Founding Team

Building from the earliest stages

Joined as employee number five and built the initial marketing strategy, launch and customer acquisition for a new regional ecommerce business.

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eecrow

Founder

Building a business around trust

Founded a digital escrow and contract platform for freelancers and SMEs. Took it from the first business model and funding through product, launch and live transactions.

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Explore all work

Enterprise & government

Built for regulated and complex environments, not only startup speed.

At DUTECH, a PCFC company serving entities within PCFC and Dubai World, the work involved enterprise architecture, established processes and stakeholders with very different needs. My client work through DUTECH included DMCC and Dubai Maritime City.

MAKTEBI

A web and mobile collaboration platform I conceptualised and rolled out to more than 4,000 employees in collaboration with Microsoft.

Dubai Maritime City

An Oracle Cloud-based eServices and document management implementation connecting online B2B and B2C services with the customer lifecycle.

Dubai 10X

Research and business analysis for NAU / Dhowber, presented to the selection committee and launched at the World Government Summit in 2018.

Explore the enterprise work

How I work

Operator close enough to the work. Advisor far enough away to see it.

See clearly

Ask good questions. Get close to the customer, the numbers and the work before deciding what to do.

Design the system

Look at how the pieces fit: the business model, the product, the team and the economics.

Put it to work

Test the idea, make the decision and build something useful. Learn from what happens next.

Leave capability behind

Help the people doing the work understand the thinking and carry it forward themselves.

Ekta Bhojwani sitting beside a table in a light-filled room

About Ekta

I have spent my career turning ambiguity into something people can use—and businesses can scale.

I studied chemical engineering at Caltech and started in the oil and gas industry. Then ecommerce took off in the Middle East, and I found my way into marketing, growth, product and technology leadership.

I've been an early employee, built teams from scratch, helped businesses scale and worked on projects in organisations where change is considerably more complicated.

What connects those experiences is curiosity: how businesses work, why people behave the way they do and what technology makes possible. I still enjoy figuring something out from first principles.

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Ideas into action

New ways to work.
New things to build.

A private CEO sprint, alongside ideas for new ventures and business models.

AI-native CEO · Private eight-week sprint

Become an AI-native CEO. Then build an AI-native company.

A structured working partnership to put AI to work in your decisions, planning and leadership—then identify where it can create the most value across your company.

Explore the sprint

01 / New ventures & business models