Hi, my name is Ekta Bhojwani.
I’m a chemical engineer-turned-digital marketeer with
a focus an obsession for e-commerce & mobile startups. Here’s my official-ish bio:
Ekta enjoys combining her love for numbers and technology along with rigorous experience in analysis, economics, and due diligence for future projects. She specializes in using data to determine and balance business needs, technology and product management/ UX.
She is currently responsible for Growth & Marketing at Wally – the smart personal finance app. Prior to that, she was the Head of Marketing at Tejuri.com, as well as the Founding Marketing Manager at Mumzworld.com- both MENA-based E-Commerce websites. Before entering marketing, Ekta worked as an engineer in the Oil & Gas industry with experience in economic and ROI analysis, risk analysis and mitigation, CAPEX planning and OPEX reduction.
Ekta completed her BS in Chemical Engineering at the California Institute of Technology, after graduating as the valedictorian of the American School of Dubai.
In my free time I enjoy blogging about fashion, lifestyle and entertainment. I do this under the moniker “Dollz” at my very girlie blog – Dollz in Dubai.
So why another blog?
It seems like I have a never ending stream of thoughts in my head and this would be a good place to put them down and share with the world. Some people find my thoughts to be educational and rarely inspirational, so I’m hoping some of that will filter through over here. And who doesn’t enjoy a little vanity, hence the self-named domain name. I also might as well claim the the organic links leading to my name and do some personal SEO!
Here I’ll be mostly writing about the more “intellectual” things in life, namely technology, digital marketing and my experiences in the working world. For the fun stuff, you can always visit the other blog.
I’m a pretty open person, so if you want to ask a question, say something nice or complain, feel free to drop me a line.
This site is a work-in-progress, so bear with me while I get it up to spec!