The context
Delayed and uncertain payments are a familiar problem for freelancers and small businesses. eecrow explored how clearer contracts and digital escrow could make it easier to work together with confidence.
The challenge
Turn a broad trust problem into a practical product and a working business as a solo founder.
The work
Developed the proposition, business model and initial product around contracts and secure payments.
Raised funding through Antler’s first Dubai cohort and took responsibility for product, operations, partnerships and go-to-market.
Launched the platform and learned from live customer registrations, contracts and transactions.
What came from it
- $180,000 in Antler funding.
- $100,000+ first-year GMV.
- A live product taken from concept to customer transactions.