The context
Mumzworld was starting with an ambitious proposition for mothers, babies and children in the Middle East. I joined before launch as its fifth employee and founding marketing lead.
The challenge
Build awareness, trust and a customer base for a brand-new ecommerce proposition.
The work
Developed and executed the pre-launch, launch and early marketing strategy.
Worked directly with the CEO, leading a team of five and coordinating PR and media agencies.
Connected marketing, customer acquisition and the early ecommerce experience as the business grew.
What came from it
- Helped acquire the first 100,000+ customers within 18 months.