The context
Food Vessel operates in B2B food trade, where the digital experience has to work with the realities of procurement, sales, fulfilment and payments.
The challenge
Connect the customer-facing proposition with the operating processes and data that make a trade business work.
The work
Shape product priorities around the needs of buyers, sellers and the teams supporting transactions.
Connect commerce, CRM and operational workflows so that digital initiatives improve the work beyond the interface.
Bring product thinking to cross-functional decisions across commercial, technology and operational teams.
What came from it
- An ongoing operating role spanning product strategy, B2B commerce and digital transformation. Specific commercial results are not disclosed here.