Curiosity has been the most consistent thread.

I started with a very different kind of process.

I studied chemical engineering at the California Institute of Technology and began my career in oil and gas. It was an education in systems, trade-offs and the discipline of understanding a problem before trying to solve it.

Then ecommerce began taking off in the Middle East. I was drawn to the pace, the customer behaviour and the possibility of building something people could use immediately. I joined Mumzworld as its fifth employee and founding marketing lead, helping shape its pre-launch, launch and early customer acquisition.

Marketing led me closer to the product.

At Tejuri, and then Wally, the boundary between marketing and product became increasingly interesting. Acquiring a customer only tells part of the story. What happens when they arrive? What makes them stay? And what does the business need to change as it grows?

At Wally, I worked across product and growth as the personal-finance app expanded across languages and countries. That experience made product, data and commercial thinking feel like parts of the same conversation.

Some of the best lessons came from complexity.

At DUTECH, a PCFC company, I worked on enterprise and government technology initiatives. These were environments where the right idea was only the beginning: architecture, established processes and stakeholder requirements all mattered. MAKTEBI, a collaboration platform rolled out to more than 4,000 employees, was one of those projects.

Kitopi brought a different kind of complexity. Over nearly five years, I worked across growth, UAE operations, customer operations, partnerships and consumer product. The work ranged from launching Shop Kitopi to building direct ordering, apps and loyalty experiences across a growing portfolio of brands.

Eventually, I wanted to start with a blank page.

With eecrow, I became a solo founder, taking a problem around contracts and payments from an idea to funding, product and live transactions. There is something clarifying about being responsible for the whole business. Assumptions stop being abstract quite quickly.

Today, I am Chief Product Officer at Food Vessel, alongside selected advisory and venture conversations. I remain interested in businesses where technology can change how an industry works, and in AI’s practical implications for the way we think, decide and operate.

Outside the job description.

I read, follow new technologies, write when a question will not leave me alone, and keep finding reasons to explore Dubai. My Dubai Blog is one expression of that curiosity. I like understanding why something works—and I am happy to discover that my first explanation was wrong.