The context
Wally was a mobile personal-finance product serving people with different currencies, financial habits and expectations.
The challenge
Grow the user base while adapting the product for a much wider international audience.
The work
Led product work on the iOS and Android apps, including the relaunch in 18 languages and 19 countries.
Owned full-stack growth and marketing, connecting acquisition activity with the product experience.
Used Flurry, Google Analytics, R and SQL to understand behaviour, build customer personas and inform the roadmap.
What came from it
- 600,000+ users in 18 months.
- A mobile product available in 18 languages and 19 countries.