Ekta

Not "Etka"

Startups, Tech, Digital, E-commerce, Mobile

YouTube

Audit: Sephora Middle East on YouTube

In this series, I’ll explore missed opportunities for brands looking to build awareness, loyalty, and ultimately – return on investment.┬áLet’s start by looking at Sephora Middle East’s recent campaign and what they could have done better from a content and optimization perspective. As video continues to grow as a medium for branding in the region, […]

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404 (Page Not Found) Error - Ever feel like you're in the wrong place?

Ever feel you're in the wrong place

404 (Page Not Found) Error

If you're the site owner, one of two things happened:

  1. 1) You entered an incorrect URL into your browser's address bar, or
  2. 2) You haven't uploaded content.

If you're a visitor and not sure what happened:

  1. 1) You entered or copied the URL incorrectly or
  2. 2) The link you used to get here is faulty.
  3. (It's an excellent idea to let the link owner know.)