Ekta

Not "Etka"

Startups, Tech, Digital, E-commerce, Mobile

YouTube

Audit: Sephora Middle East on YouTube

In this series, I’ll explore missed opportunities for brands looking to build awareness, loyalty, and ultimately – return on investment.┬áLet’s start by looking at Sephora Middle East’s recent campaign and what they could have done better from a content and optimization perspective. As video continues to grow as a medium for branding in the region, […]

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