Ekta

Not "Etka"

Startups, Tech, Digital, E-commerce, Mobile

Flash Blog: Entrepreneur Middle East Women’s Forum 2015

  Today I attended the Achieving Women’s Forum at the Ritz Carlton JBR organized by Entrepreneur Middle East, featuring some extremely successful female entrepreneurs and business women. For those that aren’t active on Twitter, I’m compiled key points that resonated with me today (and paraphrased heavily!). These were quick notes so if you spot any errors, please […]

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Audit: Sephora Middle East on YouTube

In this series, I’ll explore missed opportunities for brands looking to build awareness, loyalty, and ultimately – return on investment. Let’s start by looking at Sephora Middle East’s recent campaign and what they could have done better from a content and optimization perspective. As video continues to grow as a medium for branding in the region, […]

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