Present
Food Vessel
Chief Product Officer
Leading product and transformation in a complex B2B food and supply environment, connecting customer needs, commercial priorities, operations and the systems required to scale.
Executive profile
Product and growth leadership for digital businesses moving from 0–1 to 1–100.
Chief Product Officer at Food Vessel · VP Product & Founding Team at Kitopi · Head of Product & Growth at Wally · Head of Marketing & Founding Team at Mumzworld · Founder of eecrow
Request my executive CV01
0–1 and 1–100
Founding team through global scale02
Fintech & digital products
Product-led growth and consumer acquisition03
MENA operator
Cross-functional leadership in complex environmentsCareer chapters
A track record of building—and making the organisation around the product work.
Nearly 5 years
Kitopi
VP Product · Founding Team
Led consumer product across D2C, marketplace, restaurant brands and customer operations, working cross-functionally to scale daily orders from 800 to more than 10,000 as Kitopi reached a $415m Series C and unicorn status.
Founder
eecrow
Founder & CEO
Raised $180k from Antler and built a live marketplace from zero as a solo founder, spanning product, operations, partnerships and go-to-market. The business is currently on hold.
Scaleup
Wally
Head of Product & Growth
Led product and growth strategy, product-led scale and internationalisation for a personal-finance product that reached 600,000 users in 18 months across 18 languages and 19 countries.
Zero to one
Mumzworld
Head of Marketing · Founding Team
Employee number five and founding-team Head of Marketing, building the early customer-growth engine that helped the region’s ecommerce pioneer acquire its first 100,000 customers in 18 months.
Leadership range
Where I create the most value.
- Full-funnel growth strategy, acquisition & lifecycle
- Product-led growth, experimentation & funnel optimisation
- Fintech and digital product leadership
- Zero-to-one ventures and 1-to-100 scale
- AI-powered propositions and digital transformation
- Cross-functional leadership across MENA
Enterprise & public sector
Fluent in both speed and institutional complexity.
My earlier work includes digital platforms and transformation programmes for Dubai Customs, DP World, Ports, Customs & Free Zone Corporation and Dubai Maritime City, as well as work connected to Dubai 10X and the World Government Summit. DMCC was also a client through DUTECH.
It gives me a practical understanding of governance, complex stakeholders, legacy systems and high-accountability delivery—not only the venture-backed startup environment.
The right next mandate
Open to consulting, advisory and selected executive roles.
I am especially interested in Head of Growth or Chief Growth Officer, CPO or Chief Product & Growth Officer, Chief Digital or Transformation, GM/CEO, Venture Builder and Entrepreneur-in-Residence opportunities where product, growth and operating depth can materially change the trajectory of the business.